Introduction

The premise of this paper is that individual's environmental stance is liable to be interrelated with specific ethical positions, which may be amenable to change by economic incentives and/or legislation. However, it has been shown that some means to promote action may be inefficient or even counterproductive (e.g., Berglund 2003). We therefore need a progress towards a deeper understanding of many important aspects of economic life. There has, however, been some progress in this area within the social science field (e.g. Frey 1999a, 1999b), an issue we will revert to ...