Corporate Community Involvement - The Definitive Guide to Maximizing Your Business' Societal Engagement (N. Lakin and V. Scheubel) - Book Review
Article from: OGEL 5 (2011), in Book Reviews and Related Material
Introduction
Nick Larkin, who has set up the global community involvement practice at E.ON (one of the world's largest investor-owned power and gas companies) and Veronica Scheubel, who has developed and managed Nokia's global community involvement program in over 20 countries have combined to produce the ultimate "how to" manual on designing and implementing corporate-community involvement programs, from a corporate perspective. Both authors are clearly committed to community involvement as a strategic means to maximizing a Business's image, credibility, smooth operation, ...