Summary

In terms of intercultural communication analysis, business contacts between Western and Polish managers are often a source of mutual misunderstanding - and sometimes even lead to a break in the cooperation - caused by the arrogant behaviour of the Westerners. In order to understand what is going on in such cases of mutual failure, one must take the cultural background of both sides into consideration. Western managers tend to behave in an arrogant way when they are doing business in Poland because for them it is evident that Poland is partly still at the level of a developing ...