Summary

Companies that survive have two strong hallmarks: they are highly sensitive to their external environment and have a strong sense of their own identity: as a result, they are able to shift and change with the evolution of their societies. A major evolution in the external environment is happening today, that offers both threats to survival and opportunities to evolve: it is the loss of trust of society in companies over the last 30 years. The most striking evocation of it comes from MORI polls: between the 1970s and the 1990s, the public's trust in companies went from two thirds ...